ljubav

Ljubav is the Croatian and Serbian word for “love.” In the context of human resources (HR), it often refers to the emotional connection and commitment employees feel towards their work, organization, and colleagues. This sense of love or passion can significantly influence workplace culture, employee engagement, teamwork, and overall job satisfaction. When employees feel a strong sense of love for their working environment, it can lead to higher productivity, better collaboration, and lower turnover rates. HR practices that foster a sense of belonging, recognition, and a positive work environment contribute to nurturing this love in the workplace.