Marketing

Marketing refers to the process of promoting, selling, and distributing a product or service. It encompasses a variety of activities and strategies aimed at understanding consumer needs, creating value, and effectively communicating that value to target audiences. The primary objectives of marketing are to attract and retain customers by identifying their preferences, driving demand, and differentiating products or services from competitors. This involves market research, advertising, public relations, and sales strategies, as well as the development of brand identity and customer relationships. Marketing plays a crucial role in influencing consumer behavior and building brand loyalty, ultimately contributing to the success of a business.